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[K] Kellogg Co

Symbol: K
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12/3/2008 06:54pm
Kellogg Co Acquiring Trademarks and Recipes of Mother's Cake & Cookie Co.; Deal to be completed on Dec 4th

- The company, maker of Frosted Flakes, Cheez-Its and Eggo waffles, did not disclose terms of the deal.
- It said it did not purchase any other assets of the company. David Mackay, president and chief executive officer, said in a statement that Kellogg will use its understanding of the cookie category and distribution infrastructure to expand sales of Mother's Cookies.
- The company said it plans to reintroduce many of Mother's Cookies most popular cookies. Its brands include iced animal crackers, sandwich cookies and wire cut cookies.


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